FAQ

Most agencies try to convince everyone to buy from you. We help people who should buy from you find you, and help people who shouldn’t realize it early.

We call this Truth-First Design. Instead of “How do we get more people to say yes?” we ask “How do we help people determine if this is right for them?” Sounds backward, but it works. Quality leads convert better than quantity leads.

Because we’ve already done it. Our current clients include:

Educational publishers targeting specific cultural communities
Tourism operators in niche destinations
E-commerce stores with specialized products

The common thread isn’t the industry—it’s that they all needed better ways to connect with their ideal customers.

Clear expectations: Tell us what your ideal customer looks like, what they struggle with, and what makes them choose you over competitors.

Honest feedback: If our messaging doesn’t sound like your voice, tell us. If leads aren’t converting well, we need to know.

Good conversion process: We bring people to your door. You need to be able to have meaningful conversations with them once they arrive.

Realistic timeline: Good marketing takes 2-3 months to show real results. If you need customers tomorrow, we’re not the right fit.

We’ll tell you upfront, usually within the first conversation.

Some businesses we can’t help:

• Companies that need customers “right now” (good marketing takes time)
• Businesses with fundamental product/service issues (marketing can’t fix broken offerings)
• Organizations that aren’t ready to invest in proper execution

If we’re not a good fit, we’ll explain why and suggest better alternatives when possible.

We work best with small to medium businesses (2-50 employees) who:

• Know their product/service works but struggle to find the right customers
• Are tired of throwing money at ads that don’t bring quality leads
• Want honest feedback about their marketing, even when it’s uncomfortable
• Can make decisions quickly without endless committee meetings

Complete lead generation system:

• Custom landing pages designed for your specific audience
• Social media advertising campaigns (Facebook, Instagram, LinkedIn)
• Audience research and message testing
• Lead qualification and nurturing sequences
• Performance tracking and monthly reviews

What’s not included:

• Your internal sales process (though we’ll give feedback if asked)
• General website development outside of landing pages
• Content creation for your own social media accounts
• Traditional SEO or Google Ads (we focus on social media advertising)

Week 1-2: Landing page live, initial ads running, data collection begins
Month 1: First qualified leads arriving, initial performance data
Month 2-3: Optimization based on real performance, lead quality improves
Month 3+: Consistent flow of qualified leads, clear ROI picture

Most clients see their first qualified leads within 2-4 weeks, but significant results typically emerge after 60-90 days of optimization.

We’ll know within 60 days if our approach is gaining traction. If qualified leads aren’t coming through after two months of proper execution, we’ll:

1. Analyze what’s not working – audience targeting, messaging, or conversion process
2. Adjust strategy based on data we’ve collected
3. Be honest about fit – if fundamental issues exist, we’ll recommend alternative approaches

We don’t keep clients hostage in contracts that aren’t delivering value.

No, we focus on paid advertising that drives leads, not organic social media management.

However, the landing pages and ad content we create can be repurposed for your own social media posting if you’d like.

We can often work alongside other agencies, especially if they focus on different areas (like SEO, web design, or general branding).

Our specialty is lead generation through social media advertising and landing pages. If that overlaps with your current agency’s work, you’ll need to choose one approach to avoid conflicting messages and budget waste.